JP Laqueur, SVP of Marketing and Mark Houpt, CISO
It is not the final destination that makes a journey worthwhile; it is the memorable moments that one experiences along the way.
The same can be said of a customer journey as well. A great customer experience is not defined by one instance, but rather, by a collection of smaller moments that lead to the ultimate outcome of loyalty and satisfaction. The better the experience, the deeper the loyalty and satisfaction, the more successful and valuable a business will become.
In the data center space, there are now countless opportunities to create a customer experience that wins admiration – or loses it. Data center colocation has historically been a “self-managed” affair, and as a result, customer satisfaction was often an after-thought. But as data centers have evolved into foundational elements of a hybrid IT strategy, the customer experience has become paramount.
One company that is dramatically changing the age-old status-quo and ensuring a hassle-free experience, is Dallas-based DataBank. The company’s “Data Center Evolved™” model is designed to take the worry out of managing mission-critical IT infrastructure and ensure each customer experience is delivered in a people-first, data-driven and confidence-inspiring manner.
DataBank’s SVP of Marketing, JP Laqueur notesthatmany data center operators have historically been content to offer‘ power, ping, and pipe.’However, the IT landscape and customer needs have evolved significantly over the last few years. The increasing diversity of workloads hosted on private and public clouds, combined with the changing security and compliance regimes, have made traditional data center practices obsolete and outdated. Today, enterprise customers are moving towards a well-balanced hybrid model of colocation, public, and private cloud environments that need to function in harmony.
Recognizing this need, DataBankis reformulating the customer experience in the data center space. Whether it is a mission-critical colocation environment, a PCI-DSS compliant private cloud, or a secure on-ramp to multiple public cloud availability zones, DataBankhas integrated today’s leading IT infrastructure technologies into enterprisegradedata centers. “We have positioned ourselves at the cusp of market changes, helping clients seamlessly navigate the technology, with security and compliance transformations at the forefront of the data center space,” comments Mark Houpt, CISO of DataBank. He adds, “We provide the most secure and certified environments for customers to store their data workloads.”
To that end, DataBank acts as the extended data center and security department for its clients. Backed by robust infrastructure, a skilled workforce, and cutting-edge frameworks, the company is empowering clients with IT infrastructure solutions that perfectly fit their workload requirements. Its offerings are designed to take the burden off the customers’ shoulders.
We have positioned ourselves at the cusp of market changes, helping clients seamlessly navigate the technology, security and compliance transformations in the data center space
DataBank offers a mix of colocation, private, and public clouds to deliver a tailored hybrid solution for its customers. As explained by Houpt, the primary colocation offering enables Enterprise clients to move their on-premise data and servers into DataBank’s data centers, where the company manages the internet connectivity, power, air conditioning, and all other associated tasks, which would have otherwise required specialized staff.
In its Enterprise Cloud offering, DataBank provides the hardware and cloud environment upon which a customer’s applications are hosted. It’s available in public and private infrastructure as a service (IaaS) and platform as a service (PaaS) packages that can be fully managed and supported with a robust array of managed security tools, including detection and protection from intrusions and DDoS attacks.
The real benefit of this infrastructure ecosystem is realized when DataBank helps clients leverage both colocation and cloud capabilities in a hybrid model. For instance, if a client has 200 servers in their infrastructure, and they want 25 of the servers to be colocated, DataBank offers secure cages with biometric electronic locks to house the isolated servers. The other 175 servers can be hosted in the cloud. The company provides contract portability as well, allowing customers to shift their workloads between platforms – or data centers – without penalty, as long as they maintain their revenue commitments.
Today, the data center services provided by DataBank are availed by federal, state, and local governments as well. For instance, it is one of the few data center providers to meet the Federal Risk and Authorization Management Program (FedRAMP) certification standard which demands strict adherence to stringent security assessment, authorization, and continuous monitoring of cloud products and services. DataBank’s platforms are also HIPAA-compliant helping healthcare clients meet the compliance demands of electronic protected health information (ePHI) in their applications. Also, as a provider of data center and managed services to some of the largest publicly-traded companies and financial organizations around the world, DataBank is committed to performing PCI-DSS audits on an annual basis.
Over the last four years, DataBank has expanded its footprint from six data centers in three markets to 20 data centers in nine different markets. Of these, one of the most notable is the DataBank HQ also known as DFW1. Located in the historic former Federal Reserve Bank Building in downtown Dallas, theDFW1 is durable as it is secure, built to withstand a multitude of attacks, both physical and virtual. Combined with superior architectural security, DataBank employs the highest level of data security to safeguard client data.
Moving forward on its path of customer-centered progress, DataBank is now expanding its capabilities to meet the evolving needs of clients. Simultaneously, the company is rapidly boosting its product capabilities in managed services, security, and compliance. Backed by its market-savvy investors, DataBank is also poised to extend its foothold in new markets and will undoubtedly experience exponential growth driven by customer satisfaction. “For DataBank, it is not only about deploying new products. It is always about making life easier for our clients,” concluded Houpt.